The Lean Startup is the approach being adopted across the globe, changing the way organizations are created, and new products and services are launched.
The Lean Startup methodology encourages organizations to find out as quickly as possible whether or not an idea, product or service is viable. It advocates the creation of rapid prototypes designed to test assumptions about the market, and uses customer feedback to evolve them much faster than more traditional product or service development practices. In this way, the product or service is well-tuned to customer needs and wants. If a product or service isn’t viable, there is minimal loss of time and money.
Though it was originally developed for startups, the methods are applicable in any industry. From Fortune 1000 to the United States Government, organizations of all types and sizes are using Lean methodology to create products and services.
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About the Author
Eric Ries is the creator of the Lean Startup methodology and the author of the popular entrepreneurship blog Startup Lessons Learned. He previously co-founded and served as Chief Technology Officer of IMVU. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. He serves on the advisory board of a number of technology startups, and has worked as a consultant to a number of startups, companies, and venture capital firms. In 2010, he became an Entrepreneur-in-Residence at Harvard Business School.